The Thinking Partner

Adopting AI Can't Be the Whole Strategy

Why AI adoption is the “underpants gnomes” of agency planning, and the harder question hiding underneath it.

May 5 • Katie Bedford

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April 2026

Your AI Strategy Is a People Strategy

The founders who come through this well won't be the ones with the cleverest service line.

Apr 14 • Katie Bedford

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The Loneliest Job in the Agency

You built something that requires you to make decisions nobody else can make. That doesn’t mean you have to make them alone.

Apr 9 • Katie Bedford

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Find Your Thinking Partner Before You Need One

The best time to invest in outside perspective isn’t when your business is on fire. It’s when you have the clarity to actually use it.

Apr 1 • Katie Bedford

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March 2026

Simplify or Scale: It’s Not the Binary You Think It Is

Both scaling and simplifying have fatal flaws in 2026. The agencies pulling ahead are doing both at once. Here’s what that looks like.

Mar 25 • Katie Bedford

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The Promotion Nobody Warned You About

You delegated, elevated, and grew the business. So why does the job feel so wrong?

Mar 18 • Katie Bedford

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Your Agency Has a Purpose. Do You?

The business has a north star. This is about finding yours.

Mar 11 • Katie Bedford

3

The Feeling You’re Ignoring

On knowing when something isn’t right — and what happens when you finally admit it

Mar 4 • Katie Bedford

2

February 2026

The Summer I Stopped Being Important

What two months away from work taught me about identity, money, and the lie we tell ourselves about being indispensable

Feb 25 • Katie Bedford

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