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Your AI Strategy Is a People Strategy
The founders who come through this well won't be the ones with the cleverest service line.
4 hrs ago
The Loneliest Job in the Agency
You built something that requires you to make decisions nobody else can make. That doesn’t mean you have to make them alone.
Apr 9
1
Find Your Thinking Partner Before You Need One
The best time to invest in outside perspective isn’t when your business is on fire. It’s when you have the clarity to actually use it.
Apr 1
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Katie Bedford
1
March 2026
Simplify or Scale: It’s Not the Binary You Think It Is
Both scaling and simplifying have fatal flaws in 2026. The agencies pulling ahead are doing both at once. Here’s what that looks like.
Mar 25
2
The Promotion Nobody Warned You About
You delegated, elevated, and grew the business. So why does the job feel so wrong?
Mar 18
1
Your Agency Has a Purpose. Do You?
The business has a north star. This is about finding yours.
Mar 11
3
The Feeling You’re Ignoring
On knowing when something isn’t right — and what happens when you finally admit it
Mar 4
2
February 2026
The Summer I Stopped Being Important
What two months away from work taught me about identity, money, and the lie we tell ourselves about being indispensable
Feb 25
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Katie Bedford
2
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