I’ve spent almost a decade inside digital agencies. Not as an observer, not as a vendor — in the room, at the table, in the weeds. Before that, I spent seven years as an aerospace engineer, where I learned to break down complex problems, think critically under pressure, and manage risk when the stakes were unforgiving.

Now I help agency founders and leaders think about the questions nobody asks at conferences: What do you actually want your life to look like? What’s the role inside your agency that only you can fill? What happens when the thing you built stops fitting who you’ve become?

This newsletter is where I think out loud about agency leadership, identity, and the messy intersection of business and life. It’s not tactical advice. It’s not “5 tips for better SOPs.” It’s the stuff that keeps founders up at night but doesn’t fit neatly into a conference talk.

Why subscribe?

Every new post lands straight in your inbox — no algorithm deciding whether you see it. You also get access to subscriber-only chats where we can dig into the real questions together. It’s free, and I’ll never spam you. If something hits a nerve, reply to any email. I read everything.

Katie Bedford

Founder, K Bedford Consulting · Vancouver, BC